Sandi Boucini & Michelle Granger - RE/MAX Executive Realty



Posted by Sandi Boucini & Michelle Granger on 11/21/2018

The number one factor that affects the length of time a house remains on the market is curb appeal. That's the consensus of real estate professionals across the country, and was documented in a recent study by a well-known real estate website.

So if it's such a high priority, then why do a lot of homeowners skimp on that aspect of preparing their home for a fast sale? Sometimes it's a lack of awareness; other times it may be a lack of money. In extreme cases, it can be quite pricey to transform a home from "shabby" to "exquisite!" That's an unusual scenario, though, and in most cases the cost of enhancing your home's curb appeal should be both affordable and cost effective.

Where to Begin

The ideal visual (and visceral) effect you want to achieve can be summed up in ten words: fresh, well cared for, aesthetically pleasing, manicured, meticulous, updated, and clean. Perhaps a more concise way to describe the image you want to project to potential buyers is "pride of ownership." Once you're conveying that impression, people are going to make positive assumptions about the value and condition of your home. While it's not necessary that the front of your property and home look perfect in every imaginable way, it is important to pay attention to small details and overall impressions.

Some homeowners will see this goal as an overwhelming challenge, but it doesn't have to be. The first hurdle is to take care of the basics, such as making sure your lawn always looks freshly mowed and that there's no signs of peeling or faded paint on your home and garage. Pulling weeds, placing a few colorful hanging flower baskets in strategic locations, and trimming overgrown bushes and trees are also effective ways to make your property look more desirable.

An advantage of working with a seasoned real estate agent is that they can quickly size up the outside appearance of your home, and make cost-effective suggestions of ways to improve curb appeal and increase the attractiveness of your property. When it comes to selling your house in the shortest period of time, first impressions are vitally important.

One helpful tactic for getting your house noticed by house hunters and real estate agents is to take a walk (or drive) in your neighborhood to see how your curb appeal stacks up to other homes for sale in the area. Ideally, you want your home to look at least as good, if not better, than other nearby properties. Since potential buyers may be focusing their search on specific neighborhoods, such as yours, you'll be giving yourself more of an "inside track" in the real estate market by making sure your home compares favorably to others in the immediate area -- both inside and out.





Posted by Sandi Boucini & Michelle Granger on 9/30/2015

Did you know that a mobile website can help sell your home? According to Mobile Marketing Association Asia  5.1 billion people own a cell phone. The world population is 7 billion people.  More and more consumers are shopping via their mobile phones.  A recent statistic says 91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012). Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device. Go ahead and type in the website address of this site on your mobile device to see what it looks like. Mobile consumers are more ready to act too. 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012). Search Engine Land found that 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012). If your home isn't being advertised on a mobile device you are missing out. Mobile marketing produces more immediate responses, and a higher response rate, than any other marketing method. So, are you ready to list today and get effective marketing for your home?





Posted by Sandi Boucini & Michelle Granger on 9/2/2015

Did you know that 87% of potential home buyers start their home search online? More and more of us are shopping online today and it is important that your home stand out from the crowd of homes for sale. When interviewing potential real estate professionals ask about how they will advertise your home online. Here are a few questions to ask about online advertising... 1. Do you have a website? 2. Do you feature properties for sale on your website? 3. Can potential buyers inquire about homes for sale on your website? 4. Do you leverage social media to advertise homes for sale? If so, what social media do you use? 5.  Do you use video marketing? 6. Do you have a mobile website? 7. Do you have school and community information available online? 8. How often is the information on your website updated? 9. Is your online advertising professionally designed? 10. Will potential buyers be able to schedule a showing online?





Posted by Sandi Boucini & Michelle Granger on 12/19/2012

There are currently over 900 million people on Facebook with 526 million daily active users. So why not advertise where people are? It only makes sense to get the maximum exposure when you are trying to sell your home. Facebook makes this possible in a way that is unique to online marketing and you should expect from your real estate professional that Facebook is part of the marketing plan. Real estate has always been something that online consumers search for from the comfort of their home and now mobile device. There is a shift in our society to communicating and searching for information online, traditional advertising models may not be as effective as they were in past. Facebook offers the ability to target an audience like never before and the opportunity for your message to go viral or across the internet. Here are a few questions to ask when looking at hiring a real estate professional when it comes to Facebook. 1. Do they have a Facebook business page? 2. What does it look like? Is it professionally designed? The way they market is a reflection of how your home will be marketed. 3. Does the Facebook page have a property search? 4. Does the Facebook business page have a way to capture the lead or inquiry? 5. Will your home be promoted on Facebook with photos, and written descriptions?